BrandBay

Juggling several brands doesn’t have to drain your day. Start by setting up a dedicated space for each brand in BrandBay. Drag in your existing folders or connect cloud storage, then bulk-tag files with campaign, channel, region, and usage rights. Add custom fields for what your team actually tracks—launch date, talent releases, SKU, or tone. Define roles so admins control structure, editors ship work, and viewers can only download. Build a brand hub that houses logos, color values, typography, voice notes, and ready-to-go kits. Save search facets and naming rules so newcomers learn the system by using it, not by reading a manual.

Move into production without leaving a trail of duplicates. Kick off a brief using templates, then pull existing assets by filtering on color, orientation, rights status, or last-used date. Generate variants in a click—filetype, dimensions, and crops—so social, web, and print each get the right format. Share review links with expirations and watermark options for external feedback. Thread comments on specific frames, request changes, and mark decisions. When a piece is approved, lock it as the master, keep alternates in version history, and publish a clean download set for your team or partners. Every action is recorded, so you always know what changed and why.

Coordinate campaigns with clear ownership. Create a board for each initiative with tasks, deadlines, and dependencies. Intake new asset requests through forms that auto-apply tags and route items to the right folders. Invite agencies and freelancers with scoped access so they only see what they need. Automate repetitive steps—rename files to match your taxonomy, apply mandatory metadata, and flag missing rights or dimensions. Use built-in reports to spot which images power the most downloads, which brands lack fresh materials, and which campaigns need retirements or refreshes. Roll successful patterns forward by duplicating structures for the next launch.

Support product and engineering handoffs without guesswork. Export logo sets in SVG/PNG, color palettes as JSON, and typography values as shareable tokens. Hand teams CDN links for assets with cache-busting and version pins. Localize at scale by cloning masters into regional sets, swapping copy, currencies, and legal lines while keeping a traceable lineage back to the source. Set expirations on licensed media so files hide automatically when rights lapse. If something goes sideways, restore a prior version in seconds. With precise access controls and detailed audit trails, BrandBay keeps multi-brand work fast, consistent, and safe from brief to delivery.